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| One of my collection |
Image Credit: Google Images
To my Advertising / Media Planning students:
These are some of the title that you might need for Media Planning class. You may look for it in the local bookstores (mostly found in MPH).
1. Press & PR Guide 2007
2. Malaysia Press & PR Guide '09
3. Media Guide 2005: Malaysia Media and Advertising Guide Book
4. Media Planning Guide 2007 (Malaysia)
5. Malaysia Press & PR Guide '08
6. Media Planning Guide Malaysia 2008
Or try to google up a bit under these keywords:
(Malaysia) Media and Advertising Guide Book
Advertising & Marketing
Media Directory
Media Guide
Media Planning
The latest edition is better.
[NOTICE: NOT COMPULSORY TO HAVE but its a great life saver]
Cheers!
